Mentor to Entrepreneurs | Founder of Ajuda Training Academy
Founder of Wales biggest Education and Mental Health Shows
International Speaker / Trainer | Published author
Successful multi award-winning business woman

Dawn Evans is serial entrepreneur, public speaker, author, and qualified professional trainer. Dawn’s background as a college lecturer and currently CEO of multi award winning Vocational Training Company Ajuda Ltd, and founder of Wales biggest ever Education and Mental Health Shows have given her a vast amount of skills and experience as a budding entrepreneur.

Over the past 15 years Dawn has developed a reputation for successfully delivering and implementing training programs for delegates outside of mainstream education. Dawn has a vast amount of business experience and specialises in motivating, inspiring in developing start up business. With a degree in coaching and mentoring for Entrepreneurial Practice, she has used this qualification and put it into practice developing and creating new entrepreneurs of the future.

In addition to Dawn’s role as a multi award winning business owner, Dawn is also a proud owner of a multi-million pound property portfolio, and has spent many years working alongside property tycoon Kevin Green to coach clients across the globe, assisting them in growing businesses and property portfolios of their own.

Dawn is also a Role Model for the Welsh Government Big Ideas Program. This involves delivering presentations on Entrepreneurship, where she takes the time to share her experiences with students age 13 upwards in order to inspire confidence and motivation to consider launching their own company in the future.

Dawn regularly attends schools, colleges, and universities, delivering presentations on her experiences as a successful entrepreneur. She aims to inspire the youth of today into entrepreneurship. This is something that she is passionate about.

Dawn started her mentoring journey as a business mentor for the Princes trust, a role she found very rewarding as she mentored young individuals with a disadvantaged background to start his/her journey into Entrepreneurship.

Dawn has worked with many budding entrepreneurs, who now run successful business too. If you would like Dawn and her team to assist you in your new or existing business venture, please click here….

For more information on any of the above courses / coaching, contact Dawn on

Coaching / Mentoring

The Ripple

Speaking events


Dawn is available for speaking events in the UK.

Dawn started her speaking career after attending an intense training course in London in 2013, at Andy Harrington’s Public Speaking Academy.

Since completing this training Dawn has gone on to speak publicly at may major events in the UK, also appearing on local TV programmes too.

To book Dawn for an event, please contact

Are you ready to take your journey in entrepreneurship, do you need advice, guidance, motivation and expert knowledge to help you grow reach your peak?

If you think that Dawn is the person to help, please get in touch to see how coaching & Mentoring programs that could help you set your goals and establish your company. Book a discovery call now.

Remember entrepreneurship is about the journey, and not all about the destination. The destination, can be a beautiful place, but the journey is the important part.


Dawn Evans helped me to rediscover my confidence after I'd reached rock-bottom in my job. She inspired me to think with a "can-do" attitude by forcing me to believe in myself again. To say that she is inspirational is an understatement. To describe her as motivational is to undersell her talent. Dawn is quite simply the best person for making anyone believe that they can make the best of themselves, starting right here, right now. She will not take no for an answer, because she believes in you before she helps you to believe in yourself, and if you have Dawn by your side, nothing is impossible!
Bobbie Allen -

Mike and I have worked together on various BBC dramas including Doctor Who, Torchwood and Being Human. With his keen eye , attention to detail, story, and never being afraid to try something different with tone or music, plus working under the demanding schedules of television drama, Mike always retains a calming reassurance for Execs, Prods and Directors. Above all, he is a joy and pleasure to work alongside.
Colin Teague, Director, Being Human

Mike has worked at Gorilla as a freelance editor for many years and has always delivered for us and our clients with speed ,creativity and reliability. Richard Moss,Managing Director,Gorilla Post Production

I've worked with Mike on many National Campaigns. As creative director I relied on people like Mike to take the most demanding projects in their stride ,and who had the experience and imagination to deliver slick editing that made our marketing message come to life. Nothing ever fazed him. Oh, and by the way, he's a really nice bloke to work with too. Steve Capell. Creative Director, Capell Creative .